About Visible Companies
Who's behind the audits, and why this exists.
Visible Companies is run personally by Lee Kelly, a sole trader based at 47 Baring Street, South Shields, Tyne and Wear, working with small businesses across the United Kingdom.
Why this service exists
Search is changing. Buyers increasingly ask ChatGPT, Perplexity, Gemini or Google AI Overviews to recommend a business instead of scrolling a results page — and most small business websites were built for the old kind of search, not the new one. Visible Companies audits a site against how AI assistants actually read, understand and cite businesses, then provides a plain-English, prioritised fix list.
How every audit is handled
The audit engine does the technical heavy lifting — crawlability checks, schema and JSON-LD review, entity verification, NAP consistency, and testing the real questions a buyer would ask an AI assistant. Every report is then reviewed personally by Lee before it goes out, so the findings and fix list are specific to your business rather than a generic template.
A real, disclosed result
Home Design Products Ltd, a kitchen & bedroom showroom also run by Lee, was used as a live testing ground for these methods — its AI visibility score moved from 48 to 90 after the fixes were applied. See the full, disclosed case study for exactly what was changed.
Common questions
Who runs Visible Companies?
Lee Kelly. Visible Companies is a trading name of Lee Kelly, a sole trader based in South Shields, UK — there's a named, real person behind every audit, not an anonymous team.
Is Visible Companies a company or a sole trader?
Visible Companies operates as a sole trader trading name of Lee Kelly, not a registered limited company.
Where are you based and how do I contact you?
Visible Companies is based at 47 Baring Street, South Shields, Tyne and Wear, NE33 2DR, United Kingdom, and serves small businesses across the UK. Contact support@visiblecompanies.co.uk or 07852 628 315.