In-house case study: Home Design Products Ltd is a business owned by the founder of this AI visibility service and was used as a live testing ground for improvements to website structure, content and AI accessibility. It is not an independent client, and results shown are specific to this business — not a guarantee of results for any other site.

The business

Home Design Products Ltd is a kitchen & bedroom showroom based in South Shields, Tyne and Wear, serving customers in the local area. Its website was live and looked fine to a human visitor, but had never been checked against how AI assistants actually crawl, read and cite a business.

Starting point: 48/100

An initial AI Visibility Audit put the site at 48/100. The main issues were technical rather than cosmetic: gaps in AI crawler access, no structured data (schema/JSON-LD) telling AI assistants who the business was, where it operated or what it sold, inconsistent name/address/phone details across the web, and homepage copy that didn't plainly answer who/where/what/action for a reader skimming quickly — human or AI.

What was fixed

End point: 90/100

After the fixes were implemented and re-crawled, the site's AI visibility score rose to 90/100. The remaining gap to a perfect score reflects factors that build over time — such as independently corroborated reviews and citations — rather than anything left unfixed on the site itself.

Why this matters for your business

None of the fixes above were unique to a kitchen showroom — they're the same categories of issue (crawl access, schema, entity consistency, homepage clarity) that show up on most small business sites that haven't been checked against AI search specifically. That's exactly what an AI Visibility Audit tests for on your own site.

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