Instant Estimator for trades
Stop paying to share your leads.
Lead sites sell the same enquiry to several trades, then it goes to whoever's cheapest. A price calculator on your own website sends you enquiries nobody else gets, from customers who've already seen your price and still want to go ahead.
For kitchen fitters, bathroom installers, plumbers, builders, joiners, flooring, landscaping and any trade that goes out to price jobs. No website? We can build you one.
You're not paying for a customer. You're paying for a place in the queue.
Here's the difference between a shared lead and an enquiry from your own website.
Lead sites
- The same enquiry goes to several trades at once, often three to five, sometimes more
- You pay for the lead whether you win the job or not
- Often a 12-month contract, and you only see the price after giving your trade and postcode
- You're in a queue, undercutting strangers on price
Your own estimator
- Every enquiry is yours alone. Nobody else is quoting against you
- The customer has seen your price and still wants to go ahead
- One setup fee and a small monthly fee. No charge per lead, however many come in
- You decide the prices, the area and which jobs are priced at survey
To be straight with you: it doesn't create traffic on its own. It turns the people who already find you — on Google, Facebook, your van or by word of mouth — into enquiries that are only yours.
Sound familiar?
Most of the time you lose isn't on the job. It's on the quotes that never turn into work.
They've seen the deals in B&Q and Wickes
A £399 three-piece bathroom suite. A £1,200 kitchen. They think that's the job. You find out it isn't after you've driven out, measured up and written the quote.
Quotes after a full day's graft
You're at the kitchen table at 9pm pricing jobs, and most of them never turn into work.
"Have you got me price yet?"
The chasing starts before you've even had time to sit down.
The estimator sorts them for you
They see a realistic price first. The ones who can't afford it drop off without costing you a visit. The ones who book a survey already know roughly what it costs, and that's half the battle won before you knock on the door.
Your prices, your call
Every price is set by you and can be changed whenever you like. Your price list sits in a simple Google Sheet. Change it, tell us, and we check it and put it live.
No website? No problem.
Plenty of good tradesmen don't have one. We can set the estimator up as your own standalone site, with your name, your logo, your prices and your phone number, ready to put on your van, your cards and your Facebook page.
Why a price calculator wins you work
Most people want a rough price before they'll talk to anyone. If your site says "call for a quote", many of them go to the next result.
Answers the first question
"Roughly how much?" gets answered on the spot, at 10pm on a Sunday, without you lifting a finger.
Better leads, fewer wasted visits
Every enquiry arrives with the spec, the postcode and the estimate they saw. You know what the job is before you ring back.
Found by AI search
It's built the way we build everything: schema, FAQ and crawler access written into the page, so ChatGPT and Google's AI answers can read it.
What you get
A finished, hosted calculator. You don't need to touch any code.
Priced your way
Per item, per metre or m², size bands, finish upgrades, "tick any extras", minimum job values and call-out or waste fees. Anything awkward can be marked "priced at survey".
Your brand, your address
Your colours, logo and wording, on its own address such as quote.yoursite.co.uk. Choose one page with everything visible, or one question per screen.
Leads where you work
Email, Brevo, HubSpot, a Google Sheet or a text message. Postcodes are checked, out-of-area enquiries are flagged, and spam is filtered out.
Drops into any website
Two lines of code for WordPress, Wix, Squarespace and most site builders. It resizes itself and reports starts and leads to Google Analytics.
Prices in a Google Sheet
Your price list lives in a sheet you can edit. Tell us when it's ready and we check every change before it goes live, so a typo never reaches customers.
Honest by design
Every figure is shown as "from" or a range, with a clear note that the final price is confirmed at survey. No surprises for you or the customer.
Case study
Revive My Kitchen, South Shields
Revive My Kitchen replaces kitchen doors, drawer fronts and worktops instead of ripping out the whole kitchen. Their calculator lets homeowners count their doors, enter their worktop length and see a "from" price straight away. Then they book a free survey.
It uses their real prices, matches their site's look, and sends each survey request straight into their email list. It's the calculator this product is built from.
- ✓Their real price list, onlineDoors by size, drawer fronts, worktops by the metre. Sinks, taps and appliances are flagged "priced at survey".
- ✓Every lead comes with the full specDoor style, counts by size, metres of worktop, extras wanted and the estimate the customer saw.
- ✓Straight into their mailing listSurvey requests go directly to their Brevo list, ready for follow-up.
- ✓Readable by AI searchBusiness details, service area and FAQs written into the page as schema, with AI crawlers explicitly allowed.
Their price list, as it appears on the calculator:
| Item | From |
|---|---|
| Door under 450mm wide | £35 |
| Door 450–600mm wide | £55 |
| Tall door (over 715mm high) | £75 |
| Drawer front up to 600mm / over 600mm | £35 / £55 |
| Worktop, per metre | £80 |
Try one yourself
Three working examples, all built from the same template. Only the price list and branding change.
How it works
Four steps from your price list to a live calculator.
Send your prices
We give you a simple Google Sheet. Fill in what you charge, what's priced at survey and your service area.
We build it
Your branding, your wording, your common questions. You check it and sign off the prices in writing.
We connect the leads
To your email, CRM or Google Sheet. We send a test lead and make sure it lands.
It goes live
On its own address and embedded on your site. Price changes go through us, checked, whenever you need them.
Simple pricing
One setup fee, then a small monthly fee that covers everything that keeps it running.
Setup
- Built from your price list
- Your branding and wording
- Lead delivery connected and tested
- AI-readable schema, FAQ and crawler access
- Embed code for your website
No website? £595 gets you the estimator as your own standalone site, with your services, service area and contact details. Web address cost (usually £10–15 a year) agreed with you at setup.
Hosting and care
- Fast, secure hosting on your own address
- Lead routing kept working
- Price updates from your Google Sheet, checked and published
- Small wording changes
Common questions
Will customers hold me to the online price?
No. Every estimate is shown as a "from" price or a range, and the page says clearly that the final price is confirmed at survey. You choose which items are priced online and which are always priced at survey.
Does it work with my existing website?
Yes. It runs on its own address (for example quote.yoursite.co.uk) and drops into WordPress, Wix, Squarespace and most other builders with a two-line embed code. It resizes itself to fit.
Where do the leads go?
Wherever you work: email, Brevo, HubSpot, a Google Sheet or a text message. Each lead includes the customer's details, their postcode, the estimate and every item they chose.
I don't have a website. Can I still have one?
Yes. We can set the estimator up as your own standalone website, with your name, logo, services, service area, phone number and prices, on its own web address. Setup is £595 instead of £495, and the monthly fee stays at £29. The web address itself (usually £10–15 a year) is agreed with you at setup.
How do I change my prices?
Your prices live in a Google Sheet you can edit. When you're ready, tell us. We check the changes and publish them for you.
What does "AI-visible" mean here?
The page is built so AI assistants such as ChatGPT, Perplexity and Google's AI answers can read who you are, where you work, what you offer and your common questions, without needing to run any code. It also tells AI crawlers they are welcome.
Put your prices where your customers are looking.
Try the demo, then send us your price list and we'll build yours.
Or call 07852 628 315 · support@visiblecompanies.co.uk